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Dykema Ranked in BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms

April 12, 2017

Dykema is pleased to announce that it was included in the report, BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms, revealing that Dykema is ranked among the top law firms in the nation in regards to the best brand standing among GCs and legal decision makers.

The recognition is based solely on unprompted responses from in-depth interviews with more than 600 corporate counsel at the world’s largest and most influential companies. BTI does not present clients with any law firm names or suggestions for the purpose of this analysis.

During the interviews, in-house counsel named Dykema within nine core attributes most impacting brand strength and differentiating a law firm in the eyes of corporate and legal decision-makers. These attributes are based on why clients hire and recommend law firms.

For more information, please visit www.btibrandelite.com.