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Dykema Ranked as a Top Law Firm in BTI Brand Elite 2019: Client Perceptions of the Best-Branded Law Firms

May 30, 2019

Dykema is pleased to announce that it was included in the report, BTI Brand Elite 2019: Client Perceptions of the Best-Branded Law Firms, revealing that Dykema is ranked among the top law firms in the nation in regards to the best brand standing among GCs and legal decision makers.

In the report, corporate counsel ranked Dykema in the top one-third of all law firms for being more likely than others to be an industry leader over the long term. The recognition is based solely on unprompted responses from in-depth interviews with more than 694 corporate counsel at the world’s largest and most influential companies. BTI does not present clients with any law firm names or suggestions for the purpose of this analysis.

During the interviews, in-house counsel named Dykema within nine core attributes most impacting brand strength and differentiating law firms in the eyes of corporate and legal decision-makers. These attributes are based on why clients hire and recommend law firms.

For more information, please visit BTI's website.