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"Know Your Domain: An audit of Internet domain names can become an undiscovered asset on the bottom line"

November 28, 2015
Metropolitan Corporate Counsel

Marsha G. Gentner, Washington, D.C.-based senior counsel in Dykema’s Intellectual Property Practice Group, authored the article “Know Your Domain: An audit of Internet domain names can become an undiscovered asset on the bottom line,” for Metropolitan Corporate Counsel.

In the article, Gentner highlights that as a result of standard defensive practices, businesses have scores, if not hundreds, of domain name registrations that are not used for any business or marketing purpose; each of which come with periodic fees. She points out that a domain name audit could turn legal budget dollars flowing out into a positive impact on businesses bottom line.

To read the entire interview, click here.