“5 TM Cases & 1 Strategy To Watch In 2026's Second Half”

Jen Fraser was quoted in the Law360 article “5 TM Cases & 1 Strategy To Watch In 2026's Second Half.” The article highlights several trademark cases and trends expected to shape intellectual property law through the remainder of 2026, including disputes involving trademark strength, expressive works, trade dress, and the growing impact of artificial intelligence. 

Fraser is quoted on the increasing use of trademark registrations by celebrities to protect their voices and likenesses from unauthorized AI-generated content and deepfakes. She notes that registering distinctive phrases, voices, or other identifying characteristics is a creative addition to an intellectual property protection strategy, helping deter misuse and strengthen enforcement efforts. However, she cautions that trademark protection has practical limitations, as it only applies to specific commercial uses of a mark and does not broadly protect every use of a person's voice or likeness. Fraser adds that the strategy may be most effective as a tool for removing unauthorized AI-generated content from online platforms rather than serving as a comprehensive legal remedy.