A Creativity Playbook for Law firm Growth

Linda Moss will serve as a featured presenter at the 2026 AI x Midsize conference on November 5, 2026, in Chicago. The event examines the eight dimensions shaping AI strategy for mid-sized law firms.

Moss will present “A Creativity Playbook for Law firm Growth.”

Mid-size firms compete in a field that is anything but level. The largest firms arrive with deeper benches, bigger budgets, and established brands—advantages no mid-size firm can simply outspend. What a mid-size firm can do is out-think them. Creativity is the great equalizer: it costs little, scales with imagination rather than headcount, and moves faster than a large firm's layers of approval ever could. Creativity is also the bastion of human talent in an AI world. 

This session reframes creativity as a discipline anyone can practice on purpose, using brain hacks and processes. Attendees will leave with practical ways to ask sharper questions, borrow boldly from industries the legal world ignores, and turn their firm's size into a feature—nimbleness, distinctiveness, and a willingness to try what the giants would never risk. For mid-size firms, original thinking isn’t a luxury. It’s the most affordable, and mainly untapped, competitive advantage they have.