Branding and Ownership in the Age of Generative AI: Protecting Trademarks and Navigating Emerging IP Risks

Jennifer Fraser will serve as a panelist for the IPO Spring Summit, Thursday, March 19, in Washington, D.C., entitled “Branding and Ownership in the Age of Generative AI: Protecting Trademarks and Navigating Emerging IP Risks.”

The panel will examine how AI challenges traditional trademark principles, particularly in relation to distinctiveness, source identification, and likelihood of confusion. Panelists will also address who owns AI-generated brand assets, who is liable when they infringe, and how these issues may reshape enforcement strategies, licensing practices, and IP portfolio management. The discussion will extend to copyright implications of generative AI in brand-related contexts, offering attendees a comprehensive perspective on safeguarding and asserting rights in an evolving technological and legal environment.