Dykema Announces the Formation of its Pixel and AdTech Privacy Task Force

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Dykema is pleased to announce the formation of its dedicated Pixel and AdTech Privacy Task Force to assist forward-thinking businesses with the myriad of new rules and regulations and novel interpretations of existing laws that continue to develop due to increased consumer, regulatory, and legislative examination of consumer privacy concerns.

With the recent wave of consumer privacy and regulatory enforcement actions associated with using pixels and other AdTech tracking technologies due to recent case law developments and regulatory guidance, Dykema is uniquely situated to assist our clients in related compliance, litigation, and regulatory enforcement actions.

As a leading national firm, Dykema’s advisory, transactional, regulatory defense, and complex litigation experts in our Pixel and AdTech Privacy Task Force understand the importance of staying ahead of the curve in this rapidly evolving field by bringing together leading lawyers with deep experience in advertising and marketing, data privacy and security, intellectual property, technology transactions, information governance, compliance and enforcement, and consumer and class-action litigation. We assist global corporations propel their advertising and marketing efforts while helping them navigate the complexities of data usage and exchange and the related regulations governing consumer data, including the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Video Privacy Protection Act (VPPA), Children’s Online Privacy Protection Act (COPPA), Age Appropriate Design Code (AADC), Telephone Consumer Protection Act (TCPA), General Data Protection Regulation (GDPR), Privacy and Electronic Communications Regulations (PECR), as well as other compliance regimes and industry self-regulatory codes.

Dykema's Pixel and AdTech Privacy Task Force, led by Sean Buckley and Cinthia Motley, works with clients across a wide range of industries who capture and leverage data to influence consumer decision-making. In addition to its compliance and transaction services, the group has substantial experience defending privacy consumer lawsuits brought against companies and advertisers and has a track record of obtaining successful outcomes in defending high-stakes consumer and class action litigation across the country.

As the digital landscape evolves, Dykema is committed to delivering tailored, innovative legal solutions that help our clients achieve their objectives and navigate the complexities of data usage, privacy, and security.

Our Data Privacy and Cybersecurity Practice

Privacy and cybersecurity risks, and the exposures they present, are a primary concern for companies in every industry. Essential to every business is the ability to protect its data and to have uninterrupted use of its networks. The Dykema team is a multidisciplinary group of attorneys with extensive experience working closely with clients to address and reduce their privacy and cybersecurity risks and exposures.

Dykema’s data privacy and cybersecurity attorneys are available 24/7 to assist clients in the aftermath of a security incident. We also help clients mitigate and contain regulatory and litigation exposure, as well as cyber risk. We understand that responsiveness and customer service are critical to your business, just as they are critical to ours.

Ready to respond to your needs 24/7.