“Leading Boldly: Unlocking Growth Through Guard, Grow & Get”

Linda Moss, Dykema's Chief Business Development and Marketing Officer, authored the Legal Marketing Association (LMA) Midwest Region blog post, “Leading Boldly: Unlocking Growth Through Guard, Grow & Get.” In the article, Moss, who is also a 2025 LMA Midwest Conference Planning Committee Member, explains how the Guard, Grow & Get (G3) model empowers marketers to lead with clarity by protecting key relationships, fueling cross-practice collaboration, and pursuing new work with purpose.