“The Power of Connection: Turning Relationship Data into Growth Strategy” 

Linda Moss will serve as a featured panelist at the 2025 LMA Midwest Regional Conference in Chicago on October 10, 2025. Moss and her co-panelist will present “The Power of Connection: Turning Relationship Data into Growth Strategy.”

This session explores how marketing and business development teams can move beyond surface-level metrics to harness the full potential of relationship data. The discussion will examine how structured, connected data can surface whitespace, guide strategic prioritization, and support smarter, more human-centered growth. From internal collaboration patterns to client multithreading, the session will explore how linking the “what” with the “who” unlocks more informed, future-focused decision-making.