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Eric Fingerhut Authors Article for April 2014 Issue of Metropolitan Corporate Counsel

Leader of Dykema’s Trademark Practice Outlines “Eight Easy Ways to Get TM House in Order”

March 24, 2014

Eric T. Fingerhut, Washington, D.C.-based leader of Dykema’s Trademark practice, contributed an article to the April 2014 issue of Metropolitan Corporate Counsel, a monthly publication distributed to more than 30,000 top-tier executives (chief legal officers, general counsel) in the law departments of major U.S. companies.

Titled “Spring Cleaning – Eight Easy Ways to Get Your Trademark House in Order,” the article provides practical guidance and helpful tips (all of which, Fingerhut notes, are fairly easy and cost-effective ways for companies to “take control of your branding and save money in the process.”)

Among the suggestions offered by Fingerhut:

  • Watch for new generic top-level domains (gTLDs) and register your mark as a domain name where appropriate. To assist, Fingerhut provides a list of nearly 130 new functioning top-level domains that have already been approved by ICANN (Internet Corporation for Assigned Names and Numbers).
  • Register social media profile names. Fingerhut notes the importance of having a consistent profile name across all platforms—not just Facebook and Twitter—and points out that there are third-party services that can do this for a relatively small fee.
  • Buy intellectual property insurance. Fingerhut says that since general liability insurance typically excludes coverage for trademark infringement, it’s wise to explore three types of IP insurance: defense, prevention and multi-peril.

To read this article in its entirety, click here