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Dykema Continues Winning Streak and Adds Two More Legal Marketing Association Your Honor Awards in 2018 for Business Development

December 18, 2018

Dykema is proud to announce that the Legal Marketing Association (LMA) recognized its Business Development and Marketing Department as a first place winner in each of its Business Development categories for the 2018 LMA Midwest Region Your Honor Awards. Winners were announced in a real-time presentation via Zoom and Facebook Live. Dykema’s Chief Business Development & Marketing Officer, Linda Moss, accepted the awards along with the key team members involved in these programs, Tony Marion and Sarah Minjoe.

Dykema’s “Labor & Employment Business Development Challenge” program earned first place in the Business Development: Coaching/Training/Planning Category. Practice Team Leader, Ray Bissmeyer championed a gamification strategy with Senior Marketing Manager, Sarah Minjoe, that the judges called a “solid program that yielded great results.”

The firm also won the top honor in the Business Development: Events Category for the “Definitive Conference for Dental Service Organizations.” The Director of Dykema’s DSO practice, Brian Colao, led a team consisting of DSO attorneys, DSO administrative members and SweetPea Meetings & Events. Judges commented that the Dykema program is clearly a “world class event” and were especially impressed by branding and communications, which were led by Marketing Operations Manager, Tony Marion.

Dykema’s Business Development and Marketing Department continued its momentum from the LMA National award program earlier this year when it was the first place winner in the Communications: Promotional and Collateral Materials category for its work on the Dykema Alumni Program, as well as a second place winner in the Marketing Management and Leadership: Internal Marketing category for its work on the firm’s lateral integration program.

“I am so appreciative of the honor and the efforts of the LMA Midwest Region,” said Moss. “I am also very grateful for the partnership we have with Dykema attorney leaders and the innovative efforts of the Business Development and Marketing team as we strive to add value to client relationships.”

In recognizing member firms that illustrated excellence in marketing and business development, the LMA Your Honor Awards are designed to showcase some of the best ideas and projects from more than 700 LMA Midwest Region members. Winners were determined by a panel of six judges who are members of LMA International.

To learn more about the 2018 LMA Your Honor Awards, visit the LMA website.