In the News

Eric Fingerhut Quoted Extensively in World Trademark Review Article About Politicization of Name Brands

January 18, 2017

Eric T. Fingerhut, Washington, D.C.-based leader of Dykema’s Trademark practice, was quoted at length in a World Trademark Review article, “When Brands and Politics Collide.”

The article discusses the increasing—and often negative—association of brand names with contemporary cultural and political events. In his comments, Fingerhut suggests how companies who are adversely affected when their brands become identified with controversial issues or “Fake News” should respond to protect their reputation.

Subscribers to World Trademark Review can read the article here.