In the News

Fingerhut Quoted in World Trademark Review—The Impact of Economic Conditions on Trademark Practice

June 8, 2012

Leader of Dykema’s Trademark Practice Group, Eric Fingerhut, was quoted in the June/July 2012 edition of World Trademark Review. The article, “Recovery time—the impact of economic conditions on trademark practice,” addresses the results of the fourth annual Global Trademark Benchmarking Survey, which discusses the impact of global economic downturn on trademark teams and counsel.

Commenting on the general status of the trademark outlook, Fingerhut expresses optimism. “I do feel that there has been an uptick in the economy,” he said. The article goes on to discuss the disconnect between brand management and an organization’s various functional departments, specifically highlighting generic top-level domains (gTLDs). According to the article, only ten percent of those who participated in the Benchmarking Survey believe that gTLDs will require a shift in domain name strategy. The article goes on to suggest that few companies considering gTLD application have involved their legal departments in the decision making process. Said Fingerhut about the situation, “whether in-house counsel or external, we are often disconnected from the brain trust—there is a disconnect between the powers that be and what you do day-to-day.”