Matthew T. Hays

A Certified Information Privacy Professional for both the United States and Canada, Matt recognizes that compliance programs and policies involving data privacy and security can be legally sound in theory but of little value in practice if they are not grounded in business and operational realities. Working primarily with regulated insurance, health, tech, and financial services industry clients, he collaborates closely with CIOs, CMOs, and other internal constituencies to turn chaos into compliance and bring clarity to an often opaque and chaotic patchwork of state, federal, and international legal obligations.

Matt has guided clients as they wrangle with the explosion of new regulations and the adoption of innovative and complicated artificial intelligence-driven technologies, including the deployment of generative AI tools. He has worked extensively with U.S. federal, sectoral, and state comprehensive privacy laws, including the CCPA/CPRA, Washington My Health My Data Act, Colorado AI Act, Illinois BIPA, GLBA, NAIC/New York DFS, and HIPAA, as well as the EU and UK GDPR, Canada's PIPEDA and provincial laws, and other regulatory schemes across the globe.

As an engineer and a registered patent attorney, Matt brings a technical and scientific perspective to his work that serves as an invaluable complement to his immersive understanding of legal and regulatory issues. This unique background facilitates his ability to holistically approach every client question, issue, concern, and objective in a way that is comprehensive and comprehensible in equal measure. Meeting his clients where they are, Matt takes the time to explain the why and how behind his counsel, not just the what, so they are empowered with the information and tools that can help them address and conquer today's compliance challenges and tomorrow's legal and technological developments.

Whether he is analyzing and negotiating key data processing agreements, crafting consumer privacy disclosures, providing product counseling, or advising on the development of internal policies and procedures, Matt keeps his focus on the issues that matter and the practical compliance solutions that allow his clients to pursue their goals with clarity and confidence.