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Brands in Crisis Workshop, International Trademark Association's 2020 Annual Meeting Program
November 20, 2020
Eric Fingerhut, Office Managing Member of Dykema’s Washington, D.C., office and former leader of the firm’s Trademark and Copyright practice, will speak at the International Trademark Association’s 2020 Annual Meeting Program, in the session, “Brands in Crisis Workshop,” on Friday, November 20, 2020.
The session will start with first-person accounts of how to manage and navigate a brand crisis due to natural disasters, staffing, public relations problems, and other unexpected events. It will be followed by small group discussions.
For more information, click here.