Areas of Practice
Bar Admissions
- District of Columbia
Court Admissions
- U.S. Court of Appeals, District of Columbia Circuit, 1978
- U.S. Court of Appeals, Federal Circuit, 1984
- U.S. Court of Appeals, Second Circuit, 1988
- U.S. Court of Appeals, Fourth Circuit, 1997
- U.S. Court of Appeals, Fifth Circuit, 1988
- U.S. Court of Appeals, Eleventh Circuit, 1990
Education
Georgetown University, J.D., 1978
- Staff Editor, American Criminal Law Review 1976-1978
Indiana University, B.S., summa cum laude, 1975
- Four-time recipient of the Special Achievement Award
Marsha Gentner is a Senior Counsel in Dykema’s Intellectual Property Group. Ms. Gentner focuses her practice on the management of global trademark portfolios. In addition to filing and maintaining an extensive docket of registrations throughout the world, Ms. Gentner supervises enforcement actions, including proceedings before local trademark authorities, customs and court seizures, and civil and criminal counterfeit actions around the globe. She handles transactional and licensing negotiations and disputes with manufacturers, suppliers, and international distribution networks, as well as due diligence.
Ms. Gentner has more than 30 years of experience prosecuting and litigating trademark and other intellectual property matters before the U.S. Patent and Trademark Office, U.S. district courts and courts of appeal. Her experience and trademark expertise enables her to navigate complex registration issues, as well as the rules, practices and procedures of the PTO and TTAB. Ms. Gentner also is a mediator serving on the International Trademark Association’s select Trademark Mediators Network.
In addition to her trademark practice, Ms. Gentner handles all manner of Internet and domain name controversies and proceedings, including UDRP proceedings, copyright “take down” notices, domain name transfers, social media and internet registrar complaint procedures. Her practice includes copyright registration and enforcement, with particular emphasis on software and online content.
Prior to joining Dykema, Ms. Gentner was a member of a boutique Intellectual Property firm in Washington, D.C.
Publications
- July 22, 2020IP Watchdog
- August 22, 2019Law360
- December 21, 2017
- January 4, 2017Westlaw Journal Intellectual Propertyassets/htmldocuments/2017-Expert%20Analysis-Gentner.pdf
- Remixing is part and parcel of life in the internet age but do they infringe copyright?March 3, 2016Intellectual Property Magazinehttp://www.dykema.com/news-item-gentner-authors-ip-magazine-article-about-copyright-issues-in-the-music-industry_030816.html
- November 28, 2015Metropolitan Corporate Counselhttp://www.metrocorpcounsel.com/articles/33251/know-your-domain-audit-internet-domain-names-can-become-undiscovered-asset-bottom-lin
- January 13, 2015SerendIPityhttp://www.ip-lawblog.com/elephant-in-the-room-in-the-supreme-courts-recent-hearing-on-the-jurys-role-in-trademark-infringement-cases_120914
- September 5, 2014SerendIPityhttp://www.ip-lawblog.com/note-to-musical-performers-you-are-only-entertaining-when-you-are-performing-live_9-2014
News
- December 20, 2020
- December 15, 2020
- October 9, 2020
- July 13, 2020
- June 2, 2020
- May 6, 2020
- June 25, 2019
- March 5, 2019
- Outlets Such as the Associated Press, New York Times, ABC News and NPR Covered the StoryFebruary 28, 2019
- January 11, 2019
- October 24, 2018
- February 14, 2018
- January 31, 2018
- January 17, 2018
- June 20, 2017
- February 16, 2017
- March 8, 2016
- September 16, 2015
- August 22, 2014
- Dykema Trademark Attorney Offers Insight Into TTAB Decision That Six Washington Redskins Trademark Registrations Should be CancelledJune 19, 2014
- Titled “SerendIPity,” Blog Will Cover IP Insights, Highlights and DelightsApril 2, 2014
- Themed “SerendIPity” Blog Will Provide Insights, Highlights and Delights from the IP WorldMarch 27, 2014
Alerts
- June 24, 2020
- July 19, 2019
- Goal Is to Improve Accuracy and Reduce Potentially Invalid RegistrationsFebruary 27, 2019
- How to Preserve Rights with Minimal Expense and RiskFebruary 2, 2018
Press Releases
- February 12, 2021
- February 17, 2020
- Intellectual Property Attorney Focuses Practice on Trademark, Copyright LawJuly 8, 2013
Blog Posts
Memberships & Involvement
The District of Columbia Bar Association, Intellectual Property Law Section
ITechLaw (International Technology Law Association)
INTA (International Trademark Association)
Trademark Mediators Network
ACR (Association for Conflict Resolution)
Awards & Recognition
Recognized for prosecution and strategy in WTR 1000 — The World's Leading Trademark Professionals, United States - D.C. jurisdiction, 2020-2021
Recognized in Managing Intellectual Property magazine as an IP Star, 2015-2016
Recipient of an AV® Preeminent™ Rating by Martindale-Hubbell