Pixel and AdTech Privacy

Dykema’s advisory, transactional, regulatory defense, and complex litigation experts in our Pixel and AdTech Privacy Task Force understand the importance of staying ahead of the curve in this rapidly evolving field by bringing together leading lawyers with deep experience in advertising and marketing, data privacy and security, intellectual property, technology transactions, information governance, compliance and enforcement, and consumer and class-action litigation. We assist global corporations in propelling their advertising and marketing efforts while helping them navigate the complexities of data usage and exchange and the related regulations governing consumer data, including the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Video Privacy Protection Act (VPPA), Children’s Online Privacy Protection Act (COPPA), Age Appropriate Design Code (AADC), Telephone Consumer Protection Act (TCPA), General Data Protection Regulation (GDPR), Privacy and Electronic Communications Regulations (PECR), Health Insurance Portability and Accountability Act (HIPAA), as well as other compliance regimes and industry self-regulatory codes.

Dykema’s Pixel and AdTech Privacy team works with clients across a wide range of industries who capture and leverage data to influence consumer and business decision-making. In addition to its compliance and transaction services, the group has substantial experience defending privacy consumer lawsuits brought against companies and advertisers and has a track record of obtaining favorable outcomes in defending high-stakes consumer and class action litigation across the country. When it comes to strength of expertise and proven success, Dykema is the partner your business wants by its side.