Jay D. Logel

Senior Counsel


While Jay Logel's legal fluency is invaluable for the comprehensive compliance and risk management counseling he provides auto industry clients, it isn't what makes him so effective both before and after issues arise. Rather, his ability to speak the language of engineers, regulators, communications professionals, and C-suite executives in equal measure helps companies respond with one clear and strategic voice when product quality or safety concerns threaten bottom lines and brands.

Three decades of immersive and diverse in-house auto industry experience informs the holistic, practical, and business-oriented representation Jay provides. He works closely with relevant constituencies throughout organizations to help them build the culture, craft compliance policies and procedures, and cultivate external relationships that will satisfy the scrutiny of regulators and minimize costly and disruptive consumer claims. Whether developing urgent, coordinated response strategies in times of crisis or proactively optimizing a client's operations and safety protocols, Jay serves as a steady, trusted hand at the wheel.

Jay recognizes that understanding how and why product problems arise requires knowing the hows and whys of the products themselves. He has spent his career acquiring the technical, manufacturing, and engineering knowledge that informs his legal and business counsel. While serving as Managing Counsel, Litigation and Regulatory, for Ford Motor Company, Jay worked closely with engineering, manufacturing, and service teams to investigate and resolve global product concerns and develop defense strategies to manage multi-faceted litigation. He has stayed at the forefront of emerging technologies in the auto industry, including EVs and autonomous driving, developing approaches designed to anticipate and address the potential risks arising from these paradigm-shifting advancements.

Jay's credibility and authority on product quality and safety issues are indispensable assets in his interactions with regulators and other entities across global markets who can profoundly impact his clients' fortunes. He cultivates positive and productive working relationships with investigators, regulators, and attorneys at the National Highway Safety Traffic Administration, the Consumer Product Safety Commission, and state consumer protection agencies. Jay's technical mastery, candor, and appreciation of the priorities and pressures they face facilitate efficient, favorable resolutions and create a dynamic of shared goals and mutual respect that benefits his clients when future regulatory concerns arise.

Effectively addressing product safety and compliance problems involves getting in front of issues without getting ahead of yourself. It requires balancing the urgency of the moment with the need for a thoughtful, coordinated, fully informed approach that has buy-in from all necessary constituencies.
    • University of Iowa College of Law, J.D., 1990
    • University of Iowa, B.A., 1986
  • Bar Admissions

    • Michigan

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Dykema Litigation Institute Webinars4.30.24

How Evolving Technologies Impact the Auto Safety Regulatory Environment

Join Dykema for a webinar that delves into the latest developments in the legal and regulatory…

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Press Releases2.28.24

Automotive Product Liability Attorney Jay Logel Joins Dykema’s Bloomfield Hills Office

Dykema announced the addition of Jay Logel as a Senior Counsel in the firm’s Product Liability…

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